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- [Agentic UX Designer](https://academy.laioutr.com/en/lernpfade/ux-designer-learning-path)

- [Variants and personalisation](https://academy.laioutr.com/en/lektionen/ux-designer-variants-and-personalisation)

Variants and personalisation

# Variants and personalisation

10 min

Variants show an adapted page to an audience, a market or a campaign. This lesson shows how Agentic UX Designers plan variants, which rules control delivery and how the AI Personalisation & Recommendation add-on delivers variants based on segments. The result remains one page with clearly governed variants.

## Key takeaways

- Variants adapt a page instead of copying it.
- Rules control the delivery.
- AI personalisation is an add-on.

## Read more

- [Run campaigns with page variants](https://academy.laioutr.com/en/artikel/run-campaigns-with-page-variants)7 min

  For a campaign, the team adds another variant of an existing page, builds the campaign content there and controls through rules and publishing when and where the variant applies. The previous version stays untouched.

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