---
title: "Academy Lesson"
canonical_url: "https://academy.laioutr.com/en/lektionen/go-live-seo-basics"
locale: en
meta:
  "og:title": "Academy Lesson"
---

[Go to home](https://academy.laioutr.com/en)

- [From sign-up to go-live](https://academy.laioutr.com/en/lernpfade/from-sign-up-to-go-live)

- [SEO basics before launch](https://academy.laioutr.com/en/lektionen/go-live-seo-basics)

Go live

# SEO basics before launch

7 min

Before launch, titles, descriptions and technical basics should be right. This lesson shows the SEO fields per page, the SEO and GEO essentials app and which settings Laioutr handles automatically, such as sitemap, canonical and llms.txt. The check takes only a few minutes and is part of the checklist.

## Key takeaways

- Every page has its own SEO fields.
- Laioutr handles many technical basics automatically.
- GEO supports visibility in AI answers.

## Read more

- [SEO basics before launch](https://academy.laioutr.com/en/artikel/seo-basics-before-launch)10 min

  Before going live, every important page needs a meta title, a description and the right robots value, the organisation belongs in the structured data, and old URLs redirect to new ones. The team then checks robots.txt, sitemap and rich results on the live domain.
- [SEO and GEO essentials: search engines, AI search and redirects](https://academy.laioutr.com/en/apps/seo-geo-essentials-search-ai-search-redirects)9 min

  The SEO essentials app bundles what search engines and AI search need from a Laioutr storefront: robots.txt, sitemap, per-page meta data, Schema.org and llms.txt. Redirects and URL history in Cockpit keep old addresses reachable.

## Structured Data

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```