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[Go to home](https://academy.laioutr.com/en)

- [Agentic Frontend Manager](https://academy.laioutr.com/en/lernpfade/frontend-manager-learning-path)

- [Steer campaigns with variants](https://academy.laioutr.com/en/lektionen/frontend-manager-campaigns-with-variants)

Campaigns with variants

# Steer campaigns with variants

10 min

Campaigns change content for a period, a market or an audience. Instead of copying pages, the team creates variants. This lesson shows how a campaign variant is created, how rules limit it to a market, for example, and how it ends after the campaign.

## Key takeaways

- Variants replace copied campaign pages.
- Rules control who sees which variant.
- After the campaign, the previous variant applies again.

## Read more

- [Run campaigns with page variants](https://academy.laioutr.com/en/artikel/run-campaigns-with-page-variants)7 min

  For a campaign, the team adds another variant of an existing page, builds the campaign content there and controls through rules and publishing when and where the variant applies. The previous version stays untouched.
- [Create pages and variants from page types](https://academy.laioutr.com/en/artikel/create-pages-and-variants-from-page-types)6 min

  Every page in Studio is based on a page type such as Home, Product Detail or Landing Page. When adding a page, the team picks the type, checks name and URL path, and adds further variants of the same page when needed.

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