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[Go to home](https://academy.laioutr.com/en)

- [Essentials apps](https://academy.laioutr.com/en/bereiche/essentials-apps)

- [SEO and GEO](https://academy.laioutr.com/en/leitfaeden/seo-and-geo)

## [SEO and GEO](https://academy.laioutr.com/en/leitfaeden/seo-and-geo)

Search this guide

1. [SEO basics before launch](https://academy.laioutr.com/en/artikel/seo-basics-before-launch)10 min
2. [Set up redirects from the old site](https://academy.laioutr.com/en/artikel/set-up-redirects-from-old-site)8 min
3. [Sitemap, robots.txt and llms.txt](https://academy.laioutr.com/en/artikel/sitemap-robots-txt-llms-txt)5 min
4. [Structured data with Schema.org](https://academy.laioutr.com/en/artikel/structured-data-schema-org)6 min
5. [Multilingual SEO and hreflang](https://academy.laioutr.com/en/artikel/multilingual-seo-hreflang)6 min
6. [SEO and GEO essentials: search engines, AI search and redirects](https://academy.laioutr.com/en/apps/seo-geo-essentials-search-ai-search-redirects)9 min

## Videos in this guide

| Topic | Video | Duration | Watch / Read |
| --- | --- | --- | --- |
| SEO basics before launch | No video yet | – | [Read](https://academy.laioutr.com/en/artikel/seo-basics-before-launch) |
| Set up redirects from the old site | No video yet | – | [Read](https://academy.laioutr.com/en/artikel/set-up-redirects-from-old-site) |
| Sitemap, robots.txt and llms.txt | No video yet | – | [Read](https://academy.laioutr.com/en/artikel/sitemap-robots-txt-llms-txt) |
| Structured data with Schema.org | No video yet | – | [Read](https://academy.laioutr.com/en/artikel/structured-data-schema-org) |
| Multilingual SEO and hreflang | No video yet | – | [Read](https://academy.laioutr.com/en/artikel/multilingual-seo-hreflang) |
| SEO and GEO essentials: search engines, AI search and redirects | No video yet | – | [Read](https://academy.laioutr.com/en/apps/seo-geo-essentials-search-ai-search-redirects) |

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