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[Go to home](https://academy.laioutr.com/en)

- [Essentials apps](https://academy.laioutr.com/en/bereiche/essentials-apps)

# Essentials apps

**Essentials apps** are apps provided by Laioutr itself. They bring core functions and are installed in a project as needed, for example for legal building blocks, sending e-mail or SEO and GEO.

The area explains the Legal, Mailer, and SEO and GEO apps and everything that matters for discoverability before launch: redirects, sitemap, robots.txt, llms.txt, structured data and multilingual SEO with hreflang. It is written for content managers, SEO leads and project leads.

## [Essentials apps](https://academy.laioutr.com/en/leitfaeden/essentials-apps-basics)

3 articles

This guide explains what essentials apps are: apps provided by Laioutr itself that bring core functions. They are installed as needed. It introduces the Legal app for legally required content such as the revocation button, and Essentials Mailer for sending e-mail from forms. Both apps are installed and configured in Cockpit.

- [Essentials apps: core functions from Laioutr, installed as needed](https://academy.laioutr.com/en/artikel/essentials-apps-core-functions-as-needed)4 min
- [Set up the revocation button with the Legal essentials app](https://academy.laioutr.com/en/apps/set-up-the-revocation-button-with-the-legal-essentials-app)8 min
- [Sending email with the Mailer essentials app](https://academy.laioutr.com/en/apps/sending-email-mailer-essentials)10 min

## [SEO and GEO](https://academy.laioutr.com/en/leitfaeden/seo-and-geo)

6 articles

This guide shows how a Laioutr storefront is found in search engines and AI answers. It explains the SEO and GEO essentials app, SEO basics before launch, redirects, sitemap, robots.txt and llms.txt, structured data with Schema.org and multilingual SEO with hreflang. Laioutr maintains most settings automatically.

- [SEO basics before launch](https://academy.laioutr.com/en/artikel/seo-basics-before-launch)10 min
- [Set up redirects from the old site](https://academy.laioutr.com/en/artikel/set-up-redirects-from-old-site)8 min
- [Sitemap, robots.txt and llms.txt](https://academy.laioutr.com/en/artikel/sitemap-robots-txt-llms-txt)5 min
- [Structured data with Schema.org](https://academy.laioutr.com/en/artikel/structured-data-schema-org)6 min
- [Multilingual SEO and hreflang](https://academy.laioutr.com/en/artikel/multilingual-seo-hreflang)6 min
- [SEO and GEO essentials: search engines, AI search and redirects](https://academy.laioutr.com/en/apps/seo-geo-essentials-search-ai-search-redirects)9 min

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